Easy Rock, GenSan’s newest FM Station!
If you are the type who would go for good adult contemporary music, mostly R&B, jazz, love songs and mellow hit tunes, then you must be in for a lot of disappointment lately… if you are based in GenSan.
Haven’t you been noticing that most of the top FM Radio Stations in General Santos, like MOR 92.7, K101 Love Radio, Campus Radio, Wild FM and I-FM have already shifted their formats to a more interactive and mass-based programming? 
Gone are the days when mornings meant listening to perky upbeat wake-uppers, noontime to hits countdowns, lazy afternoons to bittersweet love songs and early evenings and rush hours to pure unadulterated rock.
Nowadays, what we have is a glut of the advice and dating services programs involving not only the deejays on board but also the listeners who can call or text in with their solicited advices and impressions on a hapless caller, letter sender or hot chick on the lookout for a potential boylet.
These used to be the staple of AM Radio stations but now, they are de riguer for an FM radio station hungry for higher listenership.
So it seems that from sunup to way past sundown, all we hear on the airwaves in GenSan are the deafening voices and hyena-like laughters and shrieks of both the deejays and their listeners, with both parties trying to get their discombobulated messages across at the same time.
Bariles has nothing against these kind of programming because they appeal to the young listerners! Pero parang awa ninyo na, Bariles wants his music!!!
And you know what?? God must have been listening to him because one day, last July 2009, 94.3 Easy Rock FM Radio was born.
Easy Rock 94.3 FM Radio is owned by the same people behind K101 Love Radio FM but has a totally different market.
According to Station Manager, Dodie “Dr. Love” Ladrera, their new station will cater to listeners in the office or at work, who dig tunes from the 80s and 90s, lite rock, jazz rock, modern folk, popular hits of today and anything that do not go beyond acceptable decibel limits. Most of all, there will be less clutter and talk and so people should expect more music in their programming.
Other than that, Easy Rock 94.3 will also be active on Events Hosting, by bringing in artists and performers who cater to the same A-B crowd that they target.
And as their slogan goes, Easy Rock 94.3 will play just the “RITE ROCK” for the general who has a distinctive sense of style in his choice of music!
GenSan News Online Mag is giving out stickers courtesy of Easy Rock 94.3 to the first 10 commenters to this blog post who will write their SONG REQUESTS along with their impressions. These songs will be played on the specified written hour you want to hear it. For more song requests though, please call (083) 552-2055. Tell the deejay, Bariles sent you.
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Bariles is a Filipino word for “Tuna”, the primary source of income of the people of General Santos City which hosts 6 of the Philippines’ 8 tuna canneries and more than 80% of its tuna processing plants.
chic Says:
wow! i love Easy Rock!
tambayan ko yan nung college pa ako..nasa RD building pa station nila nun..
where na ba station nila now?
i missed them!
hope they’ll still play Toto’s song—LEA—
and my fave –WHO’S HOLDING DONNA NOW–
good luck EZ Rock!
Posted on August 8th, 2009 at 8:45 PM
BrAvO SiX Says:
welcome to Gensan 94.3 Easy Rock…
Posted on August 8th, 2009 at 11:54 PM
sheng Says:
I love EZ ROck, even way before, i am loving it more!
.-= sheng´s last blog ..Net Language – Parents, Beware =-.
Posted on August 9th, 2009 at 5:34 AM
fahdingding Says:
oh yeah! love the country and classic music…
Posted on August 9th, 2009 at 6:56 AM
gensanite Says:
this is good addition to the city’s radio stations… i have to agree with you, KUY, on the music… last time i went home, mura’g AM na ang format sa FM radio stations… gone were the days of good music na gyud… well, this would probably blow the airwaves in a different direction… all my best to easy rock 94.3… i’m sure the management would do its best that the radio station would make its mark in the city with their brand of music and programming… and i guess the management is on top of things with the quality of their on-air personalities/disc jockeys to fit their radio format…
just an added note; back in my mbc days (before my days with ANNA @ 97.5), this frequency was operated by dwst-showbiz tsismis (via remote transmission from manila), then operated by yes fm (via remote transmission from manila)… the “ez rock” (88.7 mhz) in rd plaza should not be confused with this “easy rock”, as the former is/was owned and operated by audiovisual communicators incorporated…
@ SIR DODIE: KUYA AVEL/BARILES has good audio by the way… if you’re short of talent, i bet he’d be willing to have another run (part-time) in broadcasting…
cheers to easy rock 94.3!!!
Posted on August 9th, 2009 at 2:21 PM
Francis Says:
Nice nice to know that. Just they way I want an fm station to be. More choices now. Great!
Posted on August 10th, 2009 at 4:26 AM
elmerceq Says:
Others may have mistaken that EZ Rock 88.7 and Easy Rock 94.3 are just one and same station. No, they are different. The now defunct EZ Rock, which was located at RD Building, was a subsidiary of Audiovisual Communicators, Inc., which owns Monster Radio. Easy Rock is a subsidiary of Manila Broadcasting Company of the Elizalde brothers, which owns K101 FM – Love Radio.
.-= elmerceq´s last blog ..Building Wiring Installation (NC1) Training for the OSYs of Barangay Conel =-.
Posted on August 10th, 2009 at 5:19 AM
jinky Says:
Welcome, EX Rock 94.3 to Gensan!
.-= jinky´s last blog ..My Baby Sam’s Big Day =-.
Posted on August 10th, 2009 at 9:12 AM
ilde Says:
wOw weLcome!
May bago na naman akOng mapakikiNggan nyAn..
Well kindly play my favorite songs right now, such as touch ny hand, i think god can explain and Who am i.
Tnx.
.-= ilde´s last blog ..lovEless tHis cOmiNg VaLentiNes =-.
Posted on August 10th, 2009 at 1:30 PM
Rea Says:
weeeeehhh. rea likes this. hehe
easy rock din ako dito sa cebu. awwww.
i miss gensan
.-= Rea´s last blog ..MinimAList =-.
Posted on August 10th, 2009 at 3:21 PM
Nate Marx Says:
Welcome to Gensan!!!
Posted on August 11th, 2009 at 1:18 AM
Toinks Says:
I believe Easy Rock was then the W-Rock that I used to listen to back then in Metro D. I think MBC has taken over the operations of W-Rock and they have expanded their operations to GenSan.
For me I still do like the old “W-Rock” format. Mas may class kasi at mahirap nang palitan ang nakasanayan.
Nonetheless welcome to GenSan Easy Rock! 
Posted on August 11th, 2009 at 1:30 AM
sarah Says:
does anybody know where the station is located?
Posted on August 17th, 2009 at 4:59 PM
allison Says:
I love your station!!!!! You rock!
Posted on September 4th, 2009 at 11:47 PM
John Says:
eLow Po… sArap taLagang pAkinggan yung mGa music nyo.. sObrang fAn nyo po ako ninyo… pnKa favorite ko nA sOng yung HEAVEN’S ONLY ONE KISS AWAY… sana palagi nyo po yan pina tutugtog Kasi Paminsan-minsan ku lng yan marinig na kanta… Sino po kumanta ng HEAVENS ONLY ONE KISS AWAY? sana po mag reply kau sa comment ko.. MaRaming sAlamat po.. GoD bLess sA iNyung sTation!
fRom; jOhn of Lagao
Posted on May 18th, 2010 at 5:08 PM
Who will be the first GenSan Band Idol? | GenSan News Online Mag Says:
[...] Band Idol is a production of the Young Blood Media in cooperation with K101 FM Love Radio and 94.3 Easy Rock together with Sagittarius Mining Inc, JCI and Imperador Distillers, [...]
Posted on September 23rd, 2010 at 11:28 AM
moNsterIfic Says:
i am very much happy if i would be part of this team,just contact me anytime to be one of your dj’s 0921-7126-118.just try me.
Posted on November 1st, 2010 at 3:02 PM
bariles Says:
@moNsterIfic, I think it would be best if YOU contact them first. This is a very old article already.
Posted on November 1st, 2010 at 3:11 PM
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Posted on February 10th, 2011 at 5:18 PM
ramier joy bello Says:
please pm me over my facebook ramier_joy@hotmail.com,
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Posted on February 10th, 2011 at 5:19 PM