Love Radio & RMN Radyo top Nielsen Media Survey in GenSan
DXWK, more popularly known as K101 Love Radio, and Radio Mo Nationwide (RMN) both topped the latest annual Nielsen Media Survey conducted in General Santos City last July 2011 for FM and AM radio stations!
Nielsen released the survey results earlier this week to the different radio stations and GenSan News Online Mag was able to wrangle a copy.
First, in describing the FM Radio Survey results, Love Radio leads the competition by a mile! Check out the table below.
Love Radio GenSan has been consistent in being the #1 FM station since 2000 in General Santos City except for 2004 when it lost the spot to ABS-CBN’s MOR. Part of the reason could be their regular stagings of big rock concert parties in GenSan. Click here and here to read about it.
For 2011, Love Radio got a rating of 1.21 and an audience share of 26.5%. In distant second is DXCK 91.9 or iFM of Radio Mindanao Network which received a rating of 0.87 with an audience share of 19.2%. This is however noteworthy since iFM is just a new FM station which started broadcasting not more than five years ago.
Rounding up the Top Three is University of Mindanao Broadcasting Network‘s DXRT 99.1 or Wild FM, with a rating of 0.78 and an audience share of 17.1%.
Surprisingly, inspite the fact that their deejays can be seen regularly on Kapamilya’s local TV program, Magandang Umaga Soccsksargen, ABS-CBN’s DYEC 92.7’s MOR Radio, can only manage fourth position in the Nielsen Media Survey. It is followed by Brigada Radio (#5), Home Radio (#6), Campus Radio (#7), EZ Rock (#8) and lastly, by Killer Bee (#9).
On the other hand, for their 3rd time, Radio Mo Nationwide- DXMD 927, ranked #1 in the AM Station Ranking results from the same survey conducted by Nielsen. Check out the table below.
With a rating of 0.73 which translates to an audience share of 47.8%, Radio Mo Nationwide lorded it over the former topnotcher in 2007-2009, Bombo Radyo which mustered only a rating of 0.64 and an audience share of 41.9%. RMN has already topped the survey in 2007 and last year, 2010.
Bombo was followed by DZMM and DXRH, Manila-based stations whose broadcasts reach GenSan, DXCP, DXRE and DXGS, three homegrown AM stations complete the rankings.
If we collate these two results, here is the outcome for both FM and AM stations:
OVER-ALL Ranking of GenSan’s AM & FM Radio Stations:
- DXWK 101.5 Love Radio FM – 1.21
- DXCK 91.9 iFM – 0.87
- DXRT 99.1 Wild FM – 0.78
- DYEC 92.7 MOR FM – 0.73 and DXMD 927 RMN Radyo – 0.73 (AM)
- DXYM 89.5 Brigada – 0.68
- DXES 801 Bombo Radyo – 0.64 (AM)
- DXQS 88.3 Home Radio – 0.14
- DXCJ 102.3 Campus Radio – 0.09
- DZMM 630 – 0.07 (AM)
- DXEZ 88.7 EZ Rock – 0.05
- DZRH 666 – 0.03 (AM)
- DXCP 585 (AM) – 0.02 and DXRE 837 – 0.02
- DXKM 106.3 Killer Bee – 0.01
In a nutshell, based on the combined results, it is K101 Love Radio which is really the #1 radio station in General Santos City, for both on the FM & AM categories. Congratulations to Manager Dodie “Dr. Love” Ladrera and his trusted man, Joel “Kabayan Joe” Malabon for this mean feat!