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SM Beauty presents the Makeover Masters 2016

The SM Beauty recently celebrated the work of six Makeover Masters, giving them recognition as artists in the Makeup Industry who have turned their craft and talent into a profession.

Held at the Makati Shangri-la Hotel, the event presented SM Beauty’s Makeover Masters 2016 with their best supportive muses: Cristine Duque with Denise Laurel, Denise Ochoa with Jodi Sta. Maria, Jake Galvez with Vice Ganda, Mickey See with Jolina Magdangal, Robbie Piñera with Anne Curtis, and Jigs Mayuga with Chesca Kramer.

sm makeover masters 2016

SM Beauty paid tribute to the original Makeover Masters and beauty industry pioneers Fanny Serrano, James Cooper, and Jesi Mendez during the Beauty Ball. They are shown with Watsons Marketing Director Viki Encarnacion, Managing Director Robert Sun, and SM Retail Pres. Jorge T. Mendiola

SM Beauty also paid tribute to the country’s original Makeover Masters —Fanny Serrano, James Cooper, and Jesi Mendez, who were awarded as pillars and pioneers of the beauty industry.

Fanny Serrano considers it as his strength as he has seen “the transition of changes in make-up artistry” and at this point, he still “wants to continue learning.” Working in the beauty industry for over 45 years with some of the country’s most beautiful and stylish women, he says that through the years, he was “able to see the real meaning of beauty, and that is –confidence.”

SM Makeover Masters with Anne Curtis

“Real beauty comes from the goodness of the core. It’s the sum of what is in your head, heart, and gut,” says Makeover Master Robbie Piñera with muse Anne Curtis. Robbie, who has worked more than seven years in the industry was given the privilege to work abroad for Rogue cover in Paris and Tokyo, a fashion editorial in London and more.

James Cooper, on the other hand, has worked with several Hollywood celebrities and was the first Filipino to introduce air-brush makeup in the Philippines. What truly makes him happy is that he gets “to share my knowledge and earnings. I am happy that a lot of talented hairstylists and makeup artists are passionate in what they do, and that I also learn from them.” For James, “beauty is like the light that comes from your heart, adding that “women should wear makeup because it makes them feel good.”

Jesi Mendez says that, “beauty is when you look at things beautifully. When you have confidence and a positive outlook, you will always look beautiful.” After three decades in the salon industry, Jesi would like to share with young artists “not to work for money but to work because they love what they do.”

sm makeover masters with vice ganda

“It is important for the artist to get to know the client’s personality,” says Makeover Master Jake Galvez with muse Vice Ganda. “ This will make the client feel more comfortable, allowing her innate glow will shine through.” Mentored by his uncle, Tony Galvez, as well as other cosmetology trainings abroad, Jake has come up with his own unique style that made him one of the best young make up artist in the country. Some of his regular clients include Marian Rivera and Andi Eigenmann.

Joining in the festivities were other top makeup experts who have worked in film, fashion, commercial, bridal, and who have made beauty their business. Each one received a PRO-Card, which entitles the bearer to discounts and perks from the store. The SM Beauty Section is the first and only retailer to offer such a privilege to these professional artists.

After holding the Beauty Ball for the professionals, SM Beauty will hold the biggest Makeover Event in the country at the Mega Fashion Hall on May 7 and May 8, 2016. Participants can get a free makeover and beauty discounts and witness the beauty show featuring the craft of the Makeover Masters 2016.

Check Facebook ( and Instagram page (@smbeautyph) for more details.


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About Avel Manansala

Avel Manansala aka Bariles, is a native of a bustling city down south of Mindanao Island. He is a consultant on Blogging, Social Media, and Marketing . He is co-founder and head of the SoCCSkSarGen Bloggers and manager of Google Business Group (GBG)- General Santos. You may add him to your circles on G+ - If you need more info on any of these fields, please leave him a message.

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